Sala de Armas Salvatore Fabris

Since January 2026, I have been managing the digital communication and visual identity of Salvatore Fabris Historical Fencing School, taking responsibility for brand content creation and planning for social media, as well as the complete redesign of its website.

The project emerged from the need to improve the school’s digital presence, optimise the user experience, and better structure the available information. The existing website had opportunities for improvement in both navigation and content organisation, especially regarding the historical archive of tournaments and events, which could become a strategic resource for increasing visibility and SEO positioning.

After analysing the existing structure and user needs, I developed a new tournament classification and archive system that allows users to access information in a clearer and more organised way. This made it easier to consult the event history while improving content indexing in search engines.

Beyond the functional and strategic aspects, I worked on the evolution of the brand’s visual identity by designing posters, logos, and different graphic assets for events and competitions. The goal was to create a more coherent, professional, and recognisable identity, aligning all digital and physical touchpoints of the organisation.

As a result, the school significantly improved its online presence, moving from the fourth position on Google for searches related to “historical fencing Bilbao” to currently ranking as the first result. This improvement increased the organisation’s visibility and made it easier for new users interested in its activities and events to discover it.